Solo Ad Pricing

Answer Solo ad pricing is set by the seller for a stated send. It is not one fixed industry rate. Price can change with niche, claimed list details, placement, promised delivery, timing, and refund terms. Compare written quotes for the same deliverable and question vague add ons.

What a quote should include

• Who is sending the email.
• The niche of the list.
• The deliverable: one dedicated email, or something else. Make them say which.
• The count or the placement being sold.
• When it sends.
• What proof comes back.
• The refund rule, including what is final.
• The full price, with every add-on written as its own line.

If a quote is missing one of those, it is not ready to compare. Ask for the missing line. The order page this site opens shows the seller's current price for the package you pick. That number is the quote. Read it there. Do not carry a remembered rate into the checkout.

Factors that change the price

Niche. A tighter niche can cost more than a broad one, and it can also cost less if the seller is hungry. Claimed list details. Placement: a dedicated email is a different product from a line in a newsletter. Promised delivery and the kind of proof attached to it. Timing, including a rush. Refund terms: a stricter final-sale rule is part of the price, even when the dollar number looks smaller.

How to compare quotes

Lay two quotes side by side and check that they sell the same thing. Same kind of send. Same kind of proof. Same kind of refund rule. A quote for "clicks" and a quote for "a send" are not the same product. Question a vague add-on. If the price jumps and the deliverable stays the same, ask what the extra money buys. If they will not write that answer down, drop the quote.