Solo ads sellers / Blog / Phone profile

Solo ads blog

A phone-mail profile is not a mobile open rate.

Answer A phone-mail profile is not a mobile open rate. RFC 4550 describes an earlier Lemonade profile for internet email on diverse devices. The document is RFC 4550, titled Internet Email to Support Diverse Service Environments (Lemonade) Profile. A profile is not a measurement. It describes a shape of mail software for diverse devices. It does not count people, and it does not count opens. If a seller quotes the profile as a mobile result, the seller has turned a description into a number the document does not contain.

Cream stationery and a teal accent on a dark navy desk
A profile for devices is not a measurement.

The note that started this: RFC 4550, Internet Email to Support Diverse Service Environments (Lemonade) Profile, RFC 4550.

Buyers like a phone story because the phone is where they imagine the reader. Imagination is not a rate. Before you argue about solo ad pricing, ask what was measured, and ask to see that the answer is a measurement rather than a profile name. A price that leans on the profile is a price for a document. You would still not know whether anyone opened the letter. You would know a profile exists.

That is a fact about mail software or about an old specification. It is not a solo ad price, a rank, or proof that a stranger opted in. A buyer still has to name the list, the sending domain, and the refund line on the order. The Lemonade profile fills none of those blanks. A seller who opens with the profile and never names the list is handing you a public document and calling it a result. Read the document if you want. Pay only for the order.

What does RFC 4550 describe?

RFC 4550 describes an earlier Lemonade profile for internet email on diverse devices. The document is RFC 4550, titled Internet Email to Support Diverse Service Environments (Lemonade) Profile. A profile is not a measurement.

Earlier matters only as a label on the document. The useful point is what a profile is. It is a description of mail for diverse devices, gathered so software can aim at that environment. A description is not a tally. Nobody in the profile became a count of your readers. A seller who says the profile shows how phones behave with solos has left the document and entered a pitch. The document will not back the pitch. Ask for the measurement they actually have. If they have none, the phone story ends.

Is a phone-mail profile a mobile open rate?

No. A phone-mail profile is not a mobile open rate. A profile describes mail on diverse devices. It does not measure whether a person opened your letter.

Open, if you use the word at all, would have to be a defined event on the order. This profile does not define it for you, and it does not supply a figure. A device can be diverse and the letter can still sit unread. A device can be a phone and the person can still be a stranger. Keep the profile in the software pile. Keep any real count, if you ever buy one, in a separate sentence that says what was counted. If that sentence cannot be written, you do not have a rate.

If you have not paid, do not pay for the profile. If you have paid because a phone-mail profile was sold as a mobile open rate, the refund line is the next sentence. On the seller side, do not borrow the document as a result. Say that a profile is not a measurement. Then talk about the list. A careful seller would rather lose the order than dress a profile as a rate the buyer will later notice was never taken.

Does a device profile prove the reader opted in?

No. That is a fact about mail software or about an old specification. It is not a solo ad price, a rank, or proof that a stranger opted in.

A profile has no signup history. Mail for diverse devices can be wanted or unwanted, and the profile looks the same either way. It will not hand you a rank, and it will not set a price. Ask who is on the list. Ask which domain sends. Ask what the refund line says when a profile was sold as a rate, or when the list is not the list you named.

Judge the vendor by the answers, not by the device story. When you look for best solo ad vendors, stay with the list, the sending domain, and what happens when a profile was sold as a measurement. A phone-mail profile is not a mobile open rate. Pay only when the order says so in plain words. A profile is not permission, and it is not the letter.