A directory card in the mail is not a buyer.
Answer A directory card in the mail is not a buyer. RFC 2425 describes a MIME content type for directory information. The document is RFC 2425, titled A MIME Content-Type for Directory Information. Directory information is a record carried in a message. A record can describe someone. Description is not a purchase, and it is not a request to be mailed. If a seller shows you cards and calls them the list, you are looking at a content type, not at customers.
The note that started this: RFC 2425, A MIME Content-Type for Directory Information, RFC 2425.
Safe buying starts by separating records from people who joined. The notes on safe solo ads sellers are useful when they stay with that separation. A card does not answer the question of what the person did. Ask the question anyway. If the answer is that the card exists, you have learned nothing about consent. A rented send is one letter to someone else's list. A directory card is not that list, and it is not permission.
That is a fact about mail software or about an old specification. It is not a solo ad price, a rank, or proof that a stranger opted in. A buyer still has to name the list, the sending domain, and the refund line on the order. A content type for directory information will not name them. Put on the order that directory cards are not subscribers. A seller who calls a card a buyer has already spent the word buyer on the wrong object. Do not let the invoice repeat the mistake.
What does RFC 2425 describe?
RFC 2425 describes a MIME content type for directory information. The document is RFC 2425, titled A MIME Content-Type for Directory Information.
A content type tells mail software what kind of part it is holding. Kind is not relationship. The part can be directory information and still have nothing to do with your offer. Buyers who feel they are doing diligence by inspecting cards are inspecting the wrong file. Diligence is asking who joined the list and which domain will send the letter. A stack of cards can be large and still be a stack of descriptions. Size is not a signup.
Sellers should label the file with the words the document uses. Say directory information. Do not say buyers, and do not say the list, unless a separate sentence explains how those people joined. If you cannot write that separate sentence, you do not have a solo to sell. You have a content type. Selling the content type as a mailing is how the refund line gets used. Write the line so the misuse is named. You will not enjoy inventing it after a buyer feels fooled.
- Directory information is not labeled as the subscriber list.
- The seller can say what a person did to join.
- The list, the sending domain, and the refund line are named.
- A card in the message is not counted as a buyer.
Is a directory card a buyer?
No. A directory card in the mail is not a buyer. Directory information is a record in a message. A record is not a person who chose your offer.
Chose is the verb that matters. A card does not choose. If you cannot point to the choice, do not point to the card and call it demand. Demand is a person. The card is a format.
If you are the seller, stop using buyer for anyone you cannot describe as opted in. The word is expensive. It teaches the customer to expect a refund when the file turns out to be directory information. Be plainer than the pitch you were about to send. Say you have records. Then see if the buyer still wants them. Many will not. The ones who do can write an order that says records, not an order that says a list of buyers. Those are different products, and they should not share a price conversation.
Does a directory card prove opt-in?
No. That is a fact about mail software or about an old specification. It is not a solo ad price, a rank, or proof that a stranger opted in.
A stranger can be described on a card and still be a stranger to your offer. The content type does not record a yes. It does not create a rank for the file, and it does not set what the send is worth. Worth is the order's job, and only after the object is named honestly. If the object is directory information, say so and let the other person decide. If you hide the object behind the word buyer, you are not negotiating. You are mislabeling.
Affiliate work does not get a special pardon. A card is not someone who wanted the product. When you compare solo ads for affiliate marketing, compare lists of people who joined, not files of directory information. A directory card in the mail is not a buyer. Name the list, the sending domain, and the refund line. A content type is not consent, and it is not the audience.